How To: Pariah Burke concludes his two-part series on perfecting your PDFs. Learn how to use mixed page sizes, apply destinations, use the article tool, and insert headers and footers.
In part one of "Add Reader-Friendly Touches to Your PDFs," I suggested a few ways to increase the readability of your PDFs, and thus the likelihood that they will be read. Here are a few more.
Articles
What Acrobat refers to as an article is what layout artists call a story, thread, or text flow—the complete flow of copy and related imagery independent of page layout and structure. As devices such as PDAs, cell phones, itty-bitty laptops, and visually assistive devices are employed for online reading in greater numbers, the likelihood of most PDFs being read diminishes.
Why? Because most PDFs are fixed-width, which presents the user with an unsavory choice between two major usability barriers: zoom out to read tiny lines of text, or read each line at a comfortable size by scrolling horizontally in a typewriter-like fashion. Multiple column layouts make PDFs even more difficult for such devices, and thus, less likely to be read.